1. Multi-Channel Lead Generation Campaign
Client: Fitness Center
Objective: Increase brand awareness, generate leads, acquire new members, and generate donations
Strategy:
• Multi-channel approach including SEO, SEM, social, streaming TV, email, and targeted display
• Separate campaigns for donations, fitness, and childcare
• Targeting based on demographics and geofencing targeting county wide
Results:
• Generated over 1,000 conversions each month
• Increased Google search impressions and reviews
• Increased search visibility by over 500%
• Emails averaged a 23% open rate
2. Drive In-Store Purchases and Beat Direct Competition
Client: Movie Theater
Objective: Launch a new differentiator to steal market share from competitors
Strategy:
• Geofenced areas likely to produce customers (competitors, local events, colleges)
• Created a custom landing page to facilitate tracking and coupon generation
• Promoted through paid social media ads
Results:
• Sold out a movie for the first time in years
• Increased concession sales by over 200%
• Successfully created a coupon structure despite challenges with corporate regulations
3. Owned and Operated Email Database
Client: Internal
Objective: Grow the email database and provide an engaged audience to clients
Strategy:
• Promoted engagement and email sign-ups through monthly contests
• Curated high-quality ads from clients to maintain value and engagement
Results:
• Increased the email database by 27% over three years
• Average open rate of 35%
• Email inventory sold out 75% of days per year
4. Lead Generation for Medical Device Sales Reps
Client: Medical Device Manufacturer
Objective: Increase qualified leads for sales representatives
Strategy:
• Promoted new products on Facebook, Instagram, LinkedIn, Google Search, and Google Display
• Created custom landing pages with lead forms
• Targeted doctors and nurses while adhering to strict HIPAA regulations
Results:
• Achieved an average 7% CTR on display ads
• Google Search ads averaged $60 per lead
• Successfully introduced a brand-new product nationwide